![]() ![]() ![]() IDSA also recognized that by holding its own trade show, it would have a means to finance its organization. Tom Kalinske, then the CEO of Sega of America, was a prime motivator in establishing a new show, believing CES did not have the video game industry's best interests at heart, and had found previously that running a Sega-only event was highly regarded by retailers and media alike. Pat Ferrell of GamePro, a publication owned by International Data Group (IDG) with experience in running trade shows like MacWorld, began the process of organizing such a show. This led IDSA to consider starting their own show. As CES did not consider video games as part of consumer electronics, they were unwilling to alter how they would involve video games. Shapiro with their grievances about the conditions they had at CES. The International Digital Software Association (IDSA), later renamed to the Entertainment Software Association (ESA), approached CES and its head Gary J. In the years leading up to 1995, the video game industry was usually delegated to an outdoor section of CES, which were not ideal conditions for promoting products. Prior to 1995, the video game industry used the Consumer Electronics Show (CES) as their primary trade show venue. ![]()
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